First Commonwealth Federal Credit Union has an immediate opening for an AVP, Brand and Growth, to lead the Marketing department and implement enterprise brand and growth strategy across First Commonwealth Federal Credit Union to drive sustainable member growth, product adoption, and long-term financial resilience.

This role is accountable for translating strategic priorities into scalable marketing systems, integrated campaigns, and operational capabilities that connect brand, member experience, and financial performance. The AVP partners across Strategy, Operations, Member Experience, Lending, Business Solutions, Technology, and Finance to operationalize the full member lifecycle, from acquisition and onboarding through engagement, deepening, and advocacy.

The AVP, Brand and Growth builds and leads a high-performing marketing team and partner ecosystem, and ensures that the credit union’s value proposition and community impact are consistently and effectively expressed through member-facing channels and experiences, while maintaining strong performance discipline, regulatory compliance, and execution quality.

Who We Are:

At First Commonwealth, we’re more than a credit union—we’re a financial partner built on purpose. We help our members, businesses, and communities thrive through personalized solutions, trusted guidance, and innovative digital tools that make banking simpler, more efficient, and meaningful.

Every day, we bring new ideas to life, create space for collaboration, and foster a culture where efficiency and innovation lead the way. Here, you’ll join a team of problem solvers, builders, and changemakers who believe in making a tangible difference—whether it’s helping a member buy their first home, empowering a small business to grow, or giving back through community partnerships.

Our mission is to empower the pursuit of financial happiness, and our vision is to become the most beloved financial partner in our communities. We live by our values of Honesty, Innovation, Generosity, Humility, Excellence, and Respect—and they guide everything we do, from how we serve our members to how we support one another.
 At First Commonwealth, innovation is encouraged, authenticity is celebrated, and growth is full of possibility. Whether you’re building new skills, shaping ideas, or advancing your career, you’ll find the support and opportunity to make it happen.

 We celebrate individuality and inclusion. Our members come from all walks of life, and so do our employees. First Commonwealth is proud to be an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other characteristic protected by law.

 Your responsibilities will include:

•    Implementing First Commonwealth Federal Credit Union’s enterprise brand and growth strategy in direct support of membership growth, product penetration, balance sheet
      performance, and community financial resilience.
•    Leading the execution and continuous optimization of the member growth engine, including lifecycle journeys, acquisition and onboarding models, engagement and deepening
      strategies, and advocacy programs across consumer and business segments.
•    Operationalizing enterprise priorities by partnering with Strategy, Operations, Member Experience, Lending, Business Solutions, Technology, and Finance to align campaigns,
      programs, and initiatives with production goals, experience standards, and financial performance targets.
•    Overseeing the execution of an integrated omnichannel marketing and communications approach across digital, branch, contact center, CRM, marketing automation, media,
      public relations, and member communications platforms
•    Leading growth performance management, including dashboards, attribution models, cost-to-acquire, member lifetime value, campaign ROI, and experience metrics tied to
      enterprise KPIs
•    Managing the annual brand and marketing investment plan and budget, optimizing for efficiency, impact, and measurable business outcomes.
•    Leading the development and execution of member communications to ensure clear, consistent, and purpose-driven messaging that supports growth, service, and engagement
      objectives.
•    Leading application of market, member, and community insights to inform product launches, segment execution plans, geographic expansion, and financial wellness initiatives.
•    Directing the execution of integrated campaigns, content, collateral, educational programming, digital experiences, and media strategies aligned with product, business line, and
      organizational priorities.
•    Building and managing a strategic growth partner ecosystem, including agencies, fintech and technology vendors, media partners, and community organizations, to extend
      reach, capability, and execution capacity.
•    Championing disciplined experimentation and continuous improvement through pilot-and-scale initiatives, test-and-learn frameworks, and performance feedback loops tied to
      measurable outcomes.
•    Establishing and enforcing operational processes, governance models, and workflows that improve speed to market, cross-functional coordination, regulatory compliance, and
      execution quality
•    Leading enterprise brand governance and quality control to ensure consistency, clarity, and differentiation across all channels, platforms, and experiences.
•    Leading emergency and closing communications across all channels as needed and performing other duties as assigned.

To succeed in this role, you will have:

•    Bachelor’s degree in marketing, communications, business, or related field. 
•    5+ progressive experience in marketing, brand, growth, and/or communications leadership roles, including experience in regulated, consumer-facing, or financial services
      environments.
•    3+ years in a senior marketing, communications, or PR role.
•    3+ years of management experience.
•    Enterprise brand execution and governance; growth and lifecycle marketing; CRM, marketing automation, and member data platforms and omnichannel experience execution. 
•    Digital experience and performance optimization; analytical, performance and data driven decision making along with continuous improvement.
•    Financial services products knowledge, service delivery models, and understanding of the regulatory environment for federally chartered credit unions including public and media
      relations.
•    Project and portfolio execution management; operational and systems-level thinking; strong financial and business acumen; and advanced stakeholder engagement and
      executive communication. Execution leadership and continuous improvement.
•    Advanced stakeholder engagement, executive communication, cross-functional influence and delivery management, organizational agility, and the ability to operate effectively
      through ambiguity and transformation.

Preference will be given to those who have: 

•    MBA or relevant master’s degree.
•    6+ years of management experience.
•    6+ years of experience in financial services, fintech, or similarly regulated industries.